This internationally recognized organization was launching the first HTML version of its email newsletter. The newsletter is one of the organization’s main products, so it had to work well.
I collaborated closely with the product owner and graphic designer. I created wireframes, reviewed design mock-ups and ultimately helped ensure usability, marketing effectiveness and brand impact.
Business & Human Rights HTML email
Business & Human Rights Development Centre, UK
This internationally recognized organization was launching the first HTML version of its email newsletter. The newsletter is one of the organization’s main products, so it had to work well.
I collaborated closely with the product owner and graphic designer. I created wireframes, reviewed design mock-ups and ultimately helped ensure usability, marketing effectiveness and brand impact.
Services: Usability consulting
Engaged by: Jamkit LtdFocus: Information design
Methods: Heuristic review
Media: Email
Sector: Not-for-profit (Human rights)