Heart and Stroke Foundation “Donate” page

Heart and Stroke Foundation (Canada)

The Heart and Stroke Foundation’s Donate Now page suffered from conflicting calls to action and poor visual design.

I created wireframes of the page to describe an improved interaction strategy and then usability consultation during the visual design and development process.

Conversions jumped 38% after this redesign.

Go to Heart and Stroke Foundation (Canada)

Services: User experience design
Focus: E-commerce, Interface design
Methods: Wireframes, User flows, Heuristic review

Engaged by: ThinkDo Ltd
Media: Website
Sector: Not-for-profit (Health)
This entry was posted in User experience design and tagged