The Heart and Stroke Foundation’s Donate Now page suffered from conflicting calls to action and poor visual design.
I created wireframes of the page to describe an improved interaction strategy and then usability consultation during the visual design and development process.
Heart and Stroke Foundation “Donate” page
Heart and Stroke Foundation (Canada)
The Heart and Stroke Foundation’s Donate Now page suffered from conflicting calls to action and poor visual design.
I created wireframes of the page to describe an improved interaction strategy and then usability consultation during the visual design and development process.
Conversions jumped 38% after this redesign.
Go to Heart and Stroke Foundation (Canada)
Services: User experience design
Engaged by: ThinkDo LtdFocus: E-commerce, Interface design
Methods: Wireframes, User flows, Heuristic review
Media: Website
Sector: Not-for-profit (Health)