Design strategy: the online customer experience

A Fortune 500 Company

A major international office equipment manufacturer and service provider required a new direction for their online customer experience.

I conducted extensive qualitative research – on customers, competitors and existing functionality and co-developed a design strategy for the authenticated online experience.

Ten design principles, and over 100 recommendations, were devised for an enriched customer experience that addresses customers’ needs and company strategic goals.

Services: User experience design
Focus: Strategy development
Methods: Interviews, Concept mapping, Requirements modeling

Engaged by: Digital Cement
Sector: Office equipment
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