A major international office equipment manufacturer and service provider required a new direction for their online customer experience.
I conducted extensive qualitative research – on customers, competitors and existing functionality and co-developed a design strategy for the authenticated online experience.
Ten design principles, and over 100 recommendations, were devised for an enriched customer experience that addresses customers’ needs and company strategic goals.
Design strategy: the online customer experience
A Fortune 500 Company
A major international office equipment manufacturer and service provider required a new direction for their online customer experience.
I conducted extensive qualitative research – on customers, competitors and existing functionality and co-developed a design strategy for the authenticated online experience.
Ten design principles, and over 100 recommendations, were devised for an enriched customer experience that addresses customers’ needs and company strategic goals.
Services: User experience design
Engaged by: Digital CementFocus: Strategy development
Methods: Interviews, Concept mapping, Requirements modeling
Sector: Office equipment