Author Archives: Avi

Avi Soudack

Test Bio

Newspaper “Life” section: Research on usability and interest

By Avi | Published: March 2011
The Globe and Mail online edition wanted insights on the usability and attractiveness of their newly designed Life section. I facilitated one-on-one, task-based, usability reviews and in-depth interviews with people from the Globe’s target market. The usability testing, which used both observation and eye-tracking, revealed some significant usability issues, especially as it related to site [...]
Posted in Usability consulting | Comments closed

Design strategy: the online customer experience

By Avi | Published: February 2011
Design strategy for the online experience of customers who logged in to a major office-equipment supplier's site.
Posted in User experience design | Comments closed