Author Archives: Avi

WebTrader FX Mobile and Web UX Design

Led user experience design of web and iPhone application for trading foreign currency, from project estimation to delivery of UI specification. Provided UX strategy and creative direction for team of two user experience architects, successfully completing on time and budget.
Posted in User experience leadership | Comments closed

Newspaper “Life” section: Research on usability and interest

The Globe and Mail online edition wanted insights on the usability and attractiveness of their newly designed Life section. I facilitated one-on-one, task-based, usability reviews and in-depth interviews with people from the Globe’s target market. The usability testing, which used both observation and eye-tracking, revealed some significant usability issues, especially as it related to site [...]
Posted in Usability consulting | Comments closed

Design strategy: the online customer experience

Design strategy for the online experience of customers who logged in to a major office-equipment supplier's site.
Posted in User experience design | Tagged | Comments closed

Macquarie Financial Canadian site design

Navigation model, wireframes and high level content plan for financial services website.
Posted in Information architecture | Tagged | Comments closed