Projects: Usability consulting

Newspaper “Life” section: Research on usability and interest

By Avi | Published: March 2011
The Globe and Mail online edition wanted insights on the usability and attractiveness of their newly designed Life section. I facilitated one-on-one, task-based, usability reviews and in-depth interviews with people from the Globe’s target market. The usability testing, which used both observation and eye-tracking, revealed some significant usability issues, especially as it related to site [...]
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RNLI (Lifeboats) website review

By asoudack | Published: February 2008
Site review to assess usability in terms of key user types, user journeys and fit to strategy.
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Intel Business and Enterprise web usability review

By asoudack | Published: June 2006
Usability inspection of Intel Europe and Middle East Business/Enterprise site.
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Irving corporate websites usability review

By asoudack | Published: March 2006
User-focused inspection of four corporate websites as part of strategic and technical review.
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RBC online banking help content

By asoudack | Published: November 2005
Analyse, reorganize and develop style guide for help section of online banking service.
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