brightroom.ca: Avi Soudack
Projects: User experience design
Registration for health support email
User experience design consultation to improve uptake of health risk assessment and e-mail support resources.
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Heart and Stroke Foundation “Donate” page
Boosted "Donate" page conversions 38% by creating user experience strategy and improving information design.
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“My Independent Learning Centre” student area
Increasing the use of the online channel for student support and delivery of content at the Independent Learning Centre.
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Registration and login to “My ILC” and “Ask a Teacher”
Easy and secure access for students to their account information, course content, course status and grades.
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Societe Generale derivatives products website
The brief was to design a new content-managed site to promote and sell Societe Generale’s UK retail financial derivative products. I developed an information architecture strategy to increase client engagement and improve access to product information. A sudden downturn in the economic climate shortly after the design specification document was completed meant the site design [...]
Posted in User experience design Comments closed

Design strategy: the online customer experience