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		<title>Newspaper &#8220;Life&#8221; section: Research on usability and interest</title>
		<link>http://www.brightroom.ca/projects/2011/newspaper-life-section-research-on-usability-and-interest/</link>
		<comments>http://www.brightroom.ca/projects/2011/newspaper-life-section-research-on-usability-and-interest/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 21:52:08 +0000</pubDate>
		<dc:creator>Avi</dc:creator>
				<category><![CDATA[Usability consulting]]></category>

		<guid isPermaLink="false">http://www.brightroom.ca/projects/?p=846</guid>
		<description><![CDATA[The Globe and Mail online edition wanted insights on the usability and attractiveness of their newly designed Life section. I facilitated one-on-one, task-based, usability reviews and in-depth interviews with people from the Globe&#8217;s target market. The usability testing, which used both observation and eye-tracking, revealed some significant usability issues, especially as it related to site [...]]]></description>
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		<title>Design strategy: the online customer experience</title>
		<link>http://www.brightroom.ca/projects/2011/design-strategy-the-online-customer-experience/</link>
		<comments>http://www.brightroom.ca/projects/2011/design-strategy-the-online-customer-experience/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 22:49:50 +0000</pubDate>
		<dc:creator>Avi</dc:creator>
				<category><![CDATA[User experience design]]></category>

		<guid isPermaLink="false">http://www.brightroom.ca/projects/?p=816</guid>
		<description><![CDATA[Design strategy for the online experience of customers who logged in to a major office-equipment supplier's site.]]></description>
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		<title>Investment research website and publishing platform</title>
		<link>http://www.brightroom.ca/projects/2010/scotia-capital-research-website/</link>
		<comments>http://www.brightroom.ca/projects/2010/scotia-capital-research-website/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 00:00:00 +0000</pubDate>
		<dc:creator>asoudack</dc:creator>
				<category><![CDATA[Information architecture]]></category>

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		<description><![CDATA[Modernizing delivery of investment research through search and personalization was our goal. I served as senior information architect during the development of a new research website, for a major Canadian bank.]]></description>
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		<title>Registration for health support email</title>
		<link>http://www.brightroom.ca/projects/2010/heart-and-stroke-health-e-mail-support/</link>
		<comments>http://www.brightroom.ca/projects/2010/heart-and-stroke-health-e-mail-support/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 00:00:00 +0000</pubDate>
		<dc:creator>asoudack</dc:creator>
				<category><![CDATA[User experience design]]></category>

		<guid isPermaLink="false">http://brightroom.glasspear.ca/projects/2010/heart-and-stroke-health-e-mail-support/</guid>
		<description><![CDATA[User experience design consultation to improve uptake of health risk assessment and e-mail support resources.]]></description>
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		<title>Heart and Stroke Foundation &#8220;Donate&#8221; page</title>
		<link>http://www.brightroom.ca/projects/2010/hsf-donate-page-redesign/</link>
		<comments>http://www.brightroom.ca/projects/2010/hsf-donate-page-redesign/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 00:00:00 +0000</pubDate>
		<dc:creator>asoudack</dc:creator>
				<category><![CDATA[User experience design]]></category>

		<guid isPermaLink="false">http://brightroom.glasspear.ca/projects/2010/hsf-donate-page-redesign/</guid>
		<description><![CDATA[Boosted "Donate" page conversions 38% by creating user experience strategy and improving information design.]]></description>
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		<title>&#8220;My Independent Learning Centre&#8221; student area</title>
		<link>http://www.brightroom.ca/projects/2009/design-of-my-ilc-student-area/</link>
		<comments>http://www.brightroom.ca/projects/2009/design-of-my-ilc-student-area/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:00:00 +0000</pubDate>
		<dc:creator>asoudack</dc:creator>
				<category><![CDATA[User experience design]]></category>

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		<description><![CDATA[Increasing the use of the online channel for student support and delivery of content at the Independent Learning Centre.]]></description>
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