Focus: Content Strategy

CIBC.com product information mobile site

Working with CIBC eChannels, the user experience team at CGI designed and developed a mobile version of key product pages from the cibc.com site. My contribution focused on content strategy and navigation. The content from long, complex pages needed to be pared down and structured to suit the mobile context and the bank’s content management system. I helped create the content plan and oversee copy writing. Working with CIBC and CGI teams I helped improve the navigation and presentation of information.

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Usability and style guide for ILC website

I lead the user experience re-design of the organization’s web presence at the Independent Learning Centre, Ontario’s distance education high school.

For the redesign of the public-oriented website, I developed a content strategy and style guide and helped shape interaction and visual design.

The site went on to win an Interactive Media Council “Outstanding Achievement” award in 2010.

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Surrey County Council HR intranet

The HR section of the Surrey County Council’s intranet was very difficult to navigate and search. I revised the information architecture to improve usability and findability, developed a content strategy to help both readers and contributors, and served as editorial lead in the rewriting of major sections of HR policy. The changes to the content have been called “transformational” by the head of HR.

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Societe Generale derivatives products website

The brief was to design a new content-managed site to promote and sell Societe Generale’s UK retail financial derivative products. I developed an information architecture strategy to increase client engagement and improve access to product information. A sudden downturn in the economic climate shortly after the design specification document was completed meant the site design was not implemented.

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HelpAge International intranet/extranet

Designed an intranet to encourage sharing information and ideas across multiple time zones and continents. Conducted user research and stakeholder consultations and produced information design and specification. The project included adaptation of an existing CMS and integration of phpBB discussion forum.

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Royal Bank Dominion Securities website redesign

Home page and content strategy for brokerage website. Develop navigation categories, map existing content to new sitemap, produce page designs.

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Concurrent Computer website redesign

Usability and marketing makeover of corporate site. Define user personae and site goals, audit and re-organise content, develop high level architecture, specify navigation and page designs.

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Microsoft UK, various consumer and partners websites

Design, re-design and content strategy for consumer, business and Microsoft partner sub-sites within Microsoft UK. Including: Technet University, Community Learning; Windows Genuine Advantage, Consumer Software Initiaitve; Start Something; Anti-Software Privacy; Partners’ Competency Value; and Hospitality Intranet

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CareerMatters and Ask A Teacher website reviews

Review of career resource and onine chat-based tutor service for secondary school students. Usability services included content inventory, heuristic review. user interviews, and one-on-one and pairs testing.

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Microsoft UK, various consumer and partners websites

Design, re-design, and develop content strategy for consumer, business and Microsoft partner sub-sites within Microsoft UK. Including: Portal Solutions, Servers, Lessons in Learning, Licensing, ISVs, training and event search, Privacy, Home Computing Initiative.

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Celtel local markets

Architecture and interface for template site to serve twelve local markets of African mobile phone service provider. Content audit, global site map, page schematics and architecture of Zimbabwe site.

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Microsoft in education (UK) – Zentropy

Re-organisation and interface improvement of major sub-site of Microsoft UK to address usability, targeting, and marketing objectives.

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ebiz.enable site redesign

Information architecture and interface redesign of instructional website for small and medium-size business.

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