Focus: E-commerce

The UX redesign

Team leadership of user interface redesign, including: project budgeting and planning, coordination between business analysis, technology investigation and user interface development.

Posted in User experience leadership | Tagged | Comments closed

Heart and Stroke Foundation “Donate” page

The Heart and Stroke Foundation’s Donate Now page suffered from conflicting calls to action and poor visual design.

I created wireframes of the page to describe an improved interaction strategy and then usability consultation during the visual design and development process.

Conversions jumped 38% after this redesign.

Posted in User experience design | Tagged | Comments closed

Blood Pressure Associaton website and microsites

Information architecture of the Blood Pressure Association’s main site, three microsites, online donations and shop, and members’ forum.

Posted in User experience design | Tagged | Comments closed

DSC website, online shop and course booking

Information architecture for e-commerce and information website, including book shop and course booking functionality.

Posted in Information architecture | Comments closed

Celtel online phone top-up

Develop the site and interface design for a new online top-up service, for an African mobile phone company.

Posted in Information architecture | Tagged | Comments closed usability

User testing of e-commerce site for the automotive repair industry.

Posted in User research | Comments closed usability

Usability study of web-based shopping application.

Posted in User research | Tagged | Comments closed and usability

Heuristic comparison of two shipping websites.

Posted in Usability consulting | Tagged | Comments closed