Sector: Advertising

Online ad management design

Re-think and re-design web publisher, Boost’s ad management tool. User interviews, sitemap, wireframes and specification document.

Posted in Information architecture | Comments closed

Aztec Trek game usability

User testing of web-based ‘road rally’ promotional game for new GM vehicle.

Posted in User research | Tagged | Comments closed

GMCanada First Time New Car Buyer website

Information architecture, interface design and user testing for a sub-site of gmcanada.com.

Posted in Information architecture | Tagged | Comments closed

Popsicle: Slurp ‘n Burp

User testing of children’s online game.

Posted in User research | Tagged | Comments closed

J-Car Flash website usability

Usability inspection of media-rich online automobile marketing campaign on gmcanada.com.

Posted in Information architecture | Comments closed