Sector: Office Equipment

Design strategy: the online customer experience

A major international office equipment manufacturer and service provider required a new direction for their online customer experience.

I conducted extensive qualitative research – on customers, competitors and existing functionality and co-developed a design strategy for the authenticated online experience.

Ten design principles, and over 100 recommendations, were devised for an enriched customer experience that addresses customers’ needs and company strategic goals.

Posted in User experience design | Tagged | Comments closed

Design strategy: the online customer experience

A major international office equipment manufacturer and service provider required a new direction for their online customer experience.

I conducted extensive qualitative research – on customers, competitors and existing functionality and co-developed a design strategy for the authenticated online experience.

Ten design principles, and over 100 recommendations, were devised for an enriched customer experience that addresses customers’ needs and company strategic goals.

Posted in User experience design | Tagged | Comments closed